The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)

Anuj Rathi is the Chief Product and Marketing Officer at Jupiter Money, where he leads product management, marketing, design, growth, and analytics. Before Jupiter Money, Anuj served as the Senior Vice President of Revenue and Growth at Swiggy, VP of Product at SnapDeal, a Senior PM at Walmart Labs and the first-ever PM at Flipkart. He’s also one of the most beloved and respected product leaders in India. In this episode, we discuss:• How product management is different in India• How to rethink your approach to new users• How Anuj operationalizes the “working backwards” framework• Why Anuj thinks PMs should be more full-stack than they are• How to use Anuj’s “4BB” framework to get better at product strategy and prioritization• Advice on developing innovative roadmap ideas• The three essential skills of a successful PM• Three reasons why leadership fails• Why OKRs don’t work in marketplaces—Brought to you by Sanity—The most customizable content layer to power your growth engine | Vanta—Automate compliance. Simplify security | Wix Studio—The web creation platform built for agencies—Find the full transcript at: https://www.lennysnewsletter.com/p/the-full-stack-pm-anuj-rathi-swiggy—Where to find Anuj Rathi:• X: https://twitter.com/anujrathi• LinkedIn: https://www.linkedin.com/in/anujrathi1—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Anuj’s background(04:28) How product differs in India (08:34) When modern product thinking started to gain traction in India(14:01) How Anuj thinks about new-user experiences(15:07) Scott Belsky’s “lazy, vain, and selfish” framework (19:59) Why PMs must understand category consumers(22:30) Anuj’s philosophy on the PM job(23:59) How Anuj applies the working-backwards framework(28:36) The importance of FAQs(30:10) The full-stack PM mindset(33:06) Anuj’s “show don’t tell” framework(36:19) How to use th