How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)

Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Maui Nui Venison—The healthiest red meat on the planet delivered directly to your door | Eppo—Run reliable, impactful experiments—Jason Feifer is the editor in chief of Entrepreneur magazine and a former editor at Fast Company. He’s also a podcast host, book author, keynote speaker, and startup advisor. Every week, he shares tips in his newsletter, One Thing Better, to help people become happier and more effective at work. In today’s episode, Jason draws upon his wealth of experience in media to share tactical insights on how to get press coverage. We discuss:• High-level steps to securing press coverage for your product• Why it’s critical to understand the mission of the publication• Why freelance writers are more likely to write about you• When it’s worth investing in PR• When and how to hire a great PR agency• Insider tips for writing the perfect pitch• Why you should optimize for “Opportunity Set B”—Find the full transcript at: https://www.lennyspodcast.com/how-to-get-press-for-your-product-jason-feifer-editor-in-chief-of-entrepreneur-magazine/—Where to find Jason Feifer:• LinkedIn: https://www.linkedin.com/in/jasonfeifer/• Newsletter: jasonfeifer.com/newsletter• Help Wanted podcast: https://link.chtbl.com/LsYdERXQ—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Jason’s background(04:09) Jason’s inbox volume(07:41) The impact of press coverage on startups(08:47) Navigating the timing and outlets for press exposure(10:37) When not to pursue press coverage(12:38) Jason’s three-step press strategy(14:01) Unpacking the media’s mission(15:48) Identifying a publication’s mission(22:56) Step one: How to prepare for outreach(26:11) How press can help you(28:25) When to work with a PR agency(32:16) PR insights and red flags(36:02) Selecting the right