How to build your product team from scratch, attract top product talent, go multi-product, and more | Rohini Pandhi (Mercury, Square)

Rohini Pandhi is a product leader at Mercury, and previously spent over seven years at Square/Block leading product work on Square payments, invoicing, and the Bitkey hardware Bitcoin wallet. She’s also the co-founder of the startup bootcamp Transparent Collective and is an active angel investor. In our conversation, we discuss:• Key indicators that it’s time to hire PMs• How to build your early PM team• Why founders should initially take on the product manager role themselves• How to attract top PM talent• What she’s learned about going multi-product• A case for investing in quality• More—Skip the Mercury Personal waitlist: https://mercurytechnologies.typeform.com/lenny—Brought to you by:• Cloudinary—The foundational technology for all images and video on the internet• OneSchema—Import CSV data 10x faster• Airtable ProductCentral—Launch to new heights with a unified system for product development—Find the transcript at: https://www.lennysnewsletter.com/p/how-to-build-your-product-team-from-scratch-rohini-pandhi—Where to find Rohini Pandhi:• X: https://x.com/rohinip• LinkedIn: https://www.linkedin.com/in/rohinipandhi—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Rohini’s background(05:00) The role of product managers at Mercury(09:51) Key indicators that it’s time to hire PMs(13:18) Building the product team at Mercury(19:53) Why you should avoid hiring PMs too early(22:26) The different flavors of product management(26:15) How to attract top talent(35:59) Advocating for quality in product development(44:10) Going multi-product(46:37) Organizational structure for multi-product success(50:57) Organizational culture for multi-product success(52:07) Customer obsession and product development(57:36) More lessons from going multi-product(01:05:57) Transparent Collective: supporting underrepresented founders(01:09:54) Lightning rou