How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian, Miro, Segment, 1Password)

Brought to you by Rows—The spreadsheet where data comes to life | Braintrust—For when you needed talent, yesterday | Coda—Meet the evolution of docs—Carilu Dietrich is a former CMO, most notably the Head of Marketing who took Atlassian public. These days she’s an advisor to CEOs and CMOs of hypergrowth B2B companies and has worked with companies like Miro, Segment, Bill.com, 1Password, Productboard, Sprout Social, Weights & Biases, and more. In today’s episode, we discuss:* Patterns across the most successful hypergrowth companies* How to advance in your career, and how to someday become an executive* How to decide which company to work at* Advice for navigating the job market during tough times* How to find and execute new growth opportunities* Why most CMOs and CPOs get fired, and what we can learn from this—Find the transcript at: https://www.lennysnewsletter.com/p/how-to-achieve-hypergrowth-in-your—Where to find Carilu Dietrich:• LinkedIn: https://www.linkedin.com/in/hypergrowth-advisor/• Newsletter: www.carilu.com• Twitter: https://twitter.com/clu007—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Carilu’s background(04:28) Habits and behaviors that will help you reach an executive role(07:15) Why there is no substitute for working hard(08:15) 5 things you need to do to get to the C-suite(10:39) Choosing the right company for accelerated career growth(12:42) Criteria for assessing a phenomenal company(14:41) Asking better questions and making decisions with energy(16:05) Advice for finding a job during a recession (19:25) The importance of quality products and sustained brand advertising(24:06) Lessons from successful hypergrowth companies(28:14) Is word of mouth a necessary growth lever?(31:31) How to accelerate word-of-mouth marketing(35:28) Atlassian’s product-led growth strategy and delayed sales team hiring(39:5