#350 How To Sell Like Steve Jobs

What I learned from reading The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo  ---- Learning from history is a form of leverage. —Charlie Munger. Founders Notes gives you the super power to learn from history's greatest entrepreneurs on demand. Get access to the World’s Most Valuable Notebook for Founders You can search all my notes and highlights from every book I've ever read for the podcast.  You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you.  A few questions I've asked SAGE recently:  What are the most important leadership lessons from history's greatest entrepreneurs? Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas)  How did Edwin Land find new employees to hire? Any unusual sources to find talent? What are some strategies that Cornelius Vanderbilt used against his competitors? Get access to Founders Notes here.  ---- (1:00) You've got to start with the customer experience and work back toward the technology—not the other way around.  —Steve Jobs in 1997 (6:00) Why should I care = What does this do for me? (6:00) The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy.  (Founders #348) (7:00) Easy to understand, easy to spread. (8:00) An American Saga: Juan Trippe and His Pan Am Empire by Robert Daley  (8:00) The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen. (Founders #255) (9:00)  love how crystal clear this value proposition is. Instead of 3 days driving on dangerous road, it’s 1.5 hours by air. That’s a 48x improvement in time savings. This allows the company to work so much faster. The best B2B companies save businesses time. (10:00) Great Advertising Founders Episodes: Albert Lasker (Founders #206) Claude Hop