#343 The Eternal Pursuit of Unhappiness: David Ogilvy

What I learned from reading Eternal Pursuit of Unhappiness: Being Very Good Is No Good,You Have to Be Very, Very, Very, Very, Very Good by David Ogilvy and Ogivly & Mather.  ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes Some questions other subscribers asked SAGE:  I need some unique ideas on how to find new customers. What advice do you have for me? What are some strategies that Cornelius Vanderbilt used against his competitors? How did Edwin Land find new employees to hire? Any unusual sources to find talent? What are the most important leadership lessons from history's greatest entrepreneurs? Can you give me more ideas about how to avoid competition from Peter Thiel? Have any of history's greatest founders regretted selling their company? What is the best way to fire a bad employee? How did Andrew Carnegie know what to focus on? Why was Jay Gould so smart? What was the biggest unlock for Henry Ford? Can you give me a summary of Warren Buffetts best ideas? If Charlie Munger had a top 10 rules for life what do you think those rules would be? What did Charlie Munger say about building durable companies that last? Tell me about Cornelius Vanderbilt. How did he make his money? ---- Follow Founders Podcast on YouTube  ---- (0:01) But what did David actually mean by divine discontent? Here's an interpretation: DON'T BOW YOUR HEAD. DON'T KNOW YOUR PLACE. DEFY THE GODS. DON'T SIT BACK. DON'T GIVE IN. DON'T GIVE UP. DON'T WIN SILVERS. DON'T BE SO EASILY HAPPY WITH YOURSELF. DON'T BE SPINELESS. DON'T BE GUTLESS. DON'T BE TOADIES. DON'T GO GENTLE INTO THAT GOOD NIGHT. AND DON'T EVER, EVER ALLOW A SINGLE SCRAP OF RUBBISH OUT OF THE AGENCY (5:00) We have to work equally hard to replace the old patterns of self-defeating behaviors. An old Latin proverb tells us how: a nail is driven out by a nail, habit is overcome by habit. (7:00) Brilliant thinking is rare, but courage is in even shorter supply than genius. — Zero to One: Notes on Startu