#245 Rick Rubin (In the Studio)

What I learned from reading Rick Rubin: In the Studio by Jake Brown. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com ---- Rick Rubin on Lex Fridman Podcast #275 Rick Rubin on The Peter Attia Drive Podcast #57 Shangri-La Documentary Rick’s podcast Broken Record [1:39] Decoded by Jay Z. (Founders #238) [3:19] Simplicity is the ultimate sophistication. [3:31] His goal is to record music in its most basic and purest form. No extra bells and whistles. All wheat, no chaff. [5:42] Dr. Land was saying: “I could see what the Polaroid camera should be. It was just as real to me as if it was sitting in front of me before I had ever built one.” And Steve said: “Yes, that’s exactly the way I saw the Macintosh.” He said if I asked someone who had only used a personal calculator what a Macintosh should be like they couldn’t have told me. There was no way to do consumer research on it so I had to go and create it and then show it to people and say now what do you think?” Both of them had this ability to not invent products, but discover products. Both of them said these products have always existed — it’s just that no one has ever seen them before. We were the ones who discovered them. The Polaroid camera always existed and the Macintosh always existed — it’s a matter of discovery. [7:31] My goal is to just get out of the way and let the people I'm working with be the best versions of themselves. [7:50] Berkshire Hathaway Letters to Shareholders 1965-2018 by Warren Buffett (Founders #88) [11:26] In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules by Stacy Perman. (Founders #244) [14:13] “Designing a product is keeping 5,000 things in your brain and fitting them all together in new and different ways.” —Steve Jobs [16:00] Less is more but you have to do more to get to less. [16:25] Against The Odds: An Autobiography by James Dyson and reading A History of Great Inventions by James Dyson. (Founders #200)