#231 William Rosenberg (Founder of Dunkin Donuts)

What I learned from reading Time to Make the Donuts: The Founder of Dunkin Donuts Shares an American Journey by William Rosenberg. ---- Get access to the World’s Most Valuable Notebook for Founders at Founders Notes.com ---- [5:18] The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley [5:30] A Mind at Play: How Claude Shannon Invented the Information Age (Founders #93) [10:28] When I opened my first Dunkin Donuts store I focused on making the first store a success. Then after I did that I could move on to the second and the third and the fourth, but I gave all my heart and my soul to making that first store a winner. [12:13] From an early age these working experiences taught me that if I put my mind to it and worked hard, I could do whatever I was doing as well or better than most other people. I learned to strive for excellence. [14:05] Odd as it may sound I think one of the best lessons I ever learned from my Dad is what he didn't do properly. He taught me what I never wanted to have happen to my family. [15:02] I decided I wanted to quit school, go to work and help support my family. I knew they desperately needed help. We didn't have enough money to live. [19:25]  I learned an important lesson about sales. You don't sell to people. You get people to buy from you. You say to yourself, if I were in their position why would I want to buy this product? If I was in their position why would it be to my benefit? [19:48] The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century (Founders #206) My Life in Advertising and Scientific Advertising (Founders #170) Ogilvy on Advertising (Founders #82) Confessions of an Advertising Man (Founders #89) [22:58] Total Recall: My Unbelievably True Life Story (Founders #141) [27:00] They were not interested in building a long-term business. They were only interested in a fast buck, buying their wives mink coats, and driving Cadillacs. They did n