#199 Coco Chanel: The Legend and the Life

What I learned from reading Coco Chanel: The Legend and the Life by Justine Picardie. ---- Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work.  Get access to Founders Notes here.  ---- 'When my customers come to me, they like to cross the threshold of some magic place; they feel a satisfaction that is perhaps a trace vulgar but that delights them: they are privileged characters who are incorporated into our legend. For them this is a far greater pleasure than ordering another suit. Legend is the consecration of fame.” —Coco Chanel, 1935 Her father soon left them, discontented with marriage and fatherhood. The dead are not dead as long as we think of them. I like talking to myself and I don't listen to what I'm told. Gabrielle spent seven years in the orphanage, until she was 18. Her father never returned to see her or her siblings. I was thoroughly unhappy. I fed on sorrow and horror. I wanted to kill myself I don't know how many times. And having to hear people call me an orphan! They felt sorry for me. All this was humiliating. She was one of the charity pupils who were provided with a free place, and therefore treated differently to those whose family could afford to pay for their education. It was here, too, that she was given further instruction in how to sew. She sought to define herself by her idiosyncratic choice of clothes. She distanced herself from the past in storytelling. For telling stories is a way in which to imagine a happy-ever-after. What she did want was to earn her own living. They didn't understand how important this was to me. Coco made hats that were stripped of embellishments, of the frills that she dismissed as weighing a woman down. Coco began to edge her way to the centre of attention, elbowing past her rivals and competitors. Paul Poiret, whose fame at the time was such that he dubbed himself the 'King of Fashion